Big Little Lies Recorded The largest HBO Series Launch In Subscription Television History
Big Little Lies which is a new TV show to Foxtel from HBO now has the largest TV show launch of any HBO show so far. The popular TV show which stars Nicole Kidman, Reese Witherspoon, Shailene Woodley, Laura Dern, Zoe Kravitz and Alexander Skarsgard received an audience of around 420k viewers across its multiple viewing options on Foxtel during its first week.
Brian Walsh, Foxtel’s Executive Director of Television, said, “These ratings numbers are a huge coup for a new Foxtel drama series, particularly for a premiere episode. It’s testament to HBO’s powerful story-telling ability, coupled with exceptional casting, and film-like cinematography, that viewers cannot wait to start watching one of their new programs. Our strategy is to deliver widely-anticipated premium drama to our subscribers at the same time as the US broadcast, or as close to the US broadcast as possible to ensure our market is part of the global conversation around the world’s hottest shows. By garnering the largest HBO series launch audience in our history, we’re able to see the results of these programming strategies first-hand.”
Big Little Lies is based on a novel from Australian author Liane Moriarty.